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As many of you might already know, one of our biggest successes this year has been getting our beers on the shelves of Morrisons supermarkets! Many of our eagle eyed customers will have spotted the Red Rock and Capstan ales in 9 stores across Devon, and more recently, we’ve expanded the range to include the Lighthouse IPA, Back Beach and Drift Wood too.
One of the stores where we’ve seen the most sales is in the local Teignmouth Morrisons. Kirk Whitehead, Trading Manager at the store says “Our Journey alongside Red Rock Brewery began at the start of this year. Since then the brand has gone from strength to strength inside out shop. People love local products and they love big business endorsing them and we don’t blame them. The first few weeks we were selling about 10 cases of beer a week, now we have 3 more lines and have increased the sales to 100+ cases per week. The beauty of local products is that we can drop an email for stock and they can have it here within hours . We look forward to seeing where our journey with Red Rock takes us next, hopefully further into the community and a further increase in range and sale space. Exciting times ahead!”
Marketing Manager Holly says: “Getting our beer into Morrisons has been a great achievement. Although margins are tighter with the large supermarkets, a presence on the shelves gets your name out there to a lot more people and helps strengthen your brand. Now that our bottling line is fully operational on site, we can produce more volume so small pack bottles is a key area of development for us going forward in to next year”.
You can come and meet Holly at Teignmouth Morrisons between 1-4pm today and try out our beer for yourself!
Plus watch this space for further developments in 2019….
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